AB Refurbished Computers.

Lead-generation campaign testing for refurbished computers and cross-border buyers.

Reporting scope Screenshot filter: Maximum, October 12, 2022–November 12, 2025. The campaign duration is not separately supplied.

Campaign snapshot

The results behind the work.

Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.

The objective

Increase enquiries and sales reach through Meta Ads targeting GCC and African markets.

Used CBO and ABO campaign structures for budget testing.
Tested interests and placements across countries including Saudi Arabia, Egypt and Ethiopia.
Used Meta Pixel and CAPI for measurement, as described in the report.

Beyond the dashboard

These outcomes come from the case-study narrative. They are separate from the platform metrics shown above.

Reporting scope & source notes

The 69 leads are a subtotal of visible rows. The total spend covers all 15 campaigns, so it is not used to calculate a total-account CPL from that partial lead count.
The narrative’s AED 3–12 CPL range excludes visible rows above AED 17 and is not presented as an overall account CPL range.
AED 50,000+ sales are reported in the narrative; no purchase revenue column is visible in the screenshot.

Original campaign evidence

Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.

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