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AWWAL / PERFORMANCE MARKETING

Strategy in action.
Results with context.

Meta Ads work across online stores, clinics, property, education and service businesses. Explore the challenge, approach and campaign evidence behind each project.

E-COMMERCE & LEAD GENERATIONSTRATEGY · CREATIVE TESTING · MEASUREMENT
The work behind the numbers

Different goals.
Focused campaigns.

Each case includes its reporting scope and source screenshots. Dashboard metrics and reported business revenue are shown separately.

Showing 13 case studies

02 / CASE STUDYE-COMMERCE
Iqra Studio campaign source screenshotCAMPAIGN RESULTS ↗
Women’s fashion / Shopify

Iqra Studio.

Meta Ads management and Shopify store work for a Pakistani women’s clothing brand.

Meta ad spend
PKR 104,182.71
Meta purchase conversion value
PKR 710,999
Purchase value / ad spendCalculated
6.82×
Read strategy & results
Additional campaign snapshots

More work.
More campaign evidence.

Additional messaging tests from the source portfolio. Client identities and complete campaign scopes are not established, so these remain separate snapshots. Overlapping periods are not added together.

Explore additional campaign screenshots
Messaging snapshot: 267 conversations, PKR 1,039.26 spend and PKR 3.89 per conversation.
Messaging snapshot: 267 conversations, PKR 1,039.26 spend and PKR 3.89 per conversation.January 1–2, 2024Source: ecom sales portfolio - case study .docxOpen full screenshot ↗
Messaging snapshot: 1,735 conversations, PKR 7,031.12 spend and PKR 4.05 per conversation.
Messaging snapshot: 1,735 conversations, PKR 7,031.12 spend and PKR 4.05 per conversation.Date filter not visibleSource: ecom sales portfolio - case study .docxOpen full screenshot ↗
Messaging snapshot: 2,278 conversations, PKR 9,463.17 spend and PKR 4.15 per conversation.
Messaging snapshot: 2,278 conversations, PKR 9,463.17 spend and PKR 4.15 per conversation.November 4–25, 2023Source: ecom sales portfolio - case study .docxOpen full screenshot ↗
Earlier messaging snapshot: 1,181 conversations, PKR 4,922.75 spend and PKR 4.17 per conversation.
Earlier messaging snapshot: 1,181 conversations, PKR 4,922.75 spend and PKR 4.17 per conversation.November 4–14, 2023Source: ecom sales portfolio - case study .docxOpen full screenshot ↗
Account overview with mixed campaign objectives and PKR 384,661.78 spend across 28 campaigns.
Account overview with mixed campaign objectives and PKR 384,661.78 spend across 28 campaigns.Date filter not visibleSource: ecom sales portfolio - case study .docxOpen full screenshot ↗
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