Reporting scope Last six months, as described in the case study; no date filter is visible in the screenshot.
Campaign snapshot
The results behind the work.
154
Meta leads
Source: supplied dashboard screenshot
PKR 109,773.30
Ad spend
Source: supplied dashboard screenshot
107,925
Reach
Source: supplied dashboard screenshot
14
Campaigns
Source: supplied dashboard screenshot
Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.
The objective
A clear goal. A focused approach.
Generate web development leads by developing a clearer understanding of one audience.
The challenge: The main challenge was understanding the audience.
Strategy & execution
Focused on one audience and developed a deeper understanding of its needs.
Used that understanding to guide campaign messaging and creative testing.
Beyond the dashboard
Reported business outcomes
These outcomes come from the case-study narrative. They are separate from the platform metrics shown above.
PKR 2 million
Reported revenue
Source: project narrative
18.22×
Reported revenue / ad spend
Calculated ratio using reported revenue · 2,000,000 reported revenue ÷ 109,773.30 dashboard spend.
Reporting scope & source notes
PKR 2 million revenue is reported in the case-study narrative and is not shown in the dashboard.
The narrative’s 20× figure is based on a rounded 100K spend. Using the displayed PKR 109,773.30 spend gives 18.22× reported revenue to spend, not platform purchase ROAS.
Original campaign evidence
See the source results.
Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.
Ads Manager leads, reach and spend totals.Source: Awwal_Productions_Case_Study.docxOpen full screenshot ↗
