Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.
The objective
A clear goal. A focused approach.
Build a repeatable lead-generation approach and support revenue growth.
Strategy & execution
Compared UGC and animated video creatives across multiple ad sets.
Refined audiences using engagement and purchase behaviour.
Used Meta Pixel and CAPI for conversion tracking, as described in the report.
Beyond the dashboard
Reported business outcomes
These outcomes come from the case-study narrative. They are separate from the platform metrics shown above.
PKR 1 million+
Reported monthly revenue
Source: project narrative
PKR 50K–70K
Reported monthly ad budget
Source: project narrative
Reporting scope & source notes
Messaging contacts are not a verified count of qualified leads.
The narrative quotes PKR 352,000 spend, 3,900+ qualified contacts and 2M+ impressions. The portfolio uses the screenshot totals for the dated account snapshot.
The five-month growth narrative and the January–August reporting window are different scopes. Monthly revenue and monthly advertising budgets must not be compared with account lifetime spend as a single ROAS figure.
Original campaign evidence
See the source results.
Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.
Ads Manager account totals for contacts, impressions and spend.January 1–August 17, 2025Source: Digikon_Solutions_Case_Study.docxOpen full screenshot ↗
