Reporting scope Ads Manager: August 1–September 15, 2026. Shopify: August 1–September 10, 2026.
Campaign snapshot
The results behind the work.
PKR 104,182.71
Meta ad spend
Source: supplied dashboard screenshot
PKR 710,999
Meta purchase conversion value
Source: supplied dashboard screenshot
6.82×
Purchase value / ad spend
Calculated from dashboard figures · 710,999 ÷ 104,182.71, from the same Ads Manager snapshot.
PKR 719.4K
Shopify all-channel sales
Source: supplied dashboard screenshot · Shopify window ends September 10; the Meta window ends September 15.
75
Shopify store orders
Source: supplied dashboard screenshot
2,745
Shopify sessions
Source: supplied dashboard screenshot
1.63%
Shopify conversion rate
Source: supplied dashboard screenshot
9
Meta campaigns
Source: supplied dashboard screenshot
Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.
The objective
A clear goal. A focused approach.
Grow online sales with purchase campaigns and an improved Shopify shopping experience.
Strategy & execution
Managed prospecting, catalogue retargeting and scaling campaigns.
Supported store management with responsive fashion banners, product and policy content, and an Instagram Reels section.
Reporting scope & source notes
The store and advertising screenshots cover different end dates and attribution scopes. Shopify orders and sales are not all attributed to Meta.
The narrative quotes PKR 90,000 spend, PKR 750,000 revenue and 8.33×. The displayed portfolio metrics use the actual dashboard values and the matching-window 6.82× calculation.
Original campaign evidence
See the source results.
Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.
Ads Manager purchase campaigns and totals.August 1–September 15, 2026Source: Iqra_Studio_Case_Study.docxOpen full screenshot ↗Shopify all-channel store dashboard.August 1–September 10, 2026Source: Iqra_Studio_Case_Study.docxOpen full screenshot ↗
