Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.
The objective
A clear goal. A focused approach.
Generate leads for a photography course promoted by an educational media agency.
Strategy & execution
Promoted the photography course through Facebook lead-generation ads.
The screenshot shows a 1% lookalike and interests related to filmmaking, cinematography and media production.
Reporting scope & source notes
The report multiplies 228 leads by a PKR 1,000 course price to describe potential revenue. That is not evidence of paid enrolments, so revenue and ROAS are not published as realised results.
Original campaign evidence
See the source results.
Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.
Lead-generation performance overview.June 24–30, 2022Source: ecom sales portfolio - case study .docxOpen full screenshot ↗
