Reporting scope Reporting dates are not visible in the supplied screenshot.
Campaign snapshot
The results behind the work.
600
Messaging conversations
Source: supplied dashboard screenshot
PKR 200,723.79
Ad spend
Source: supplied dashboard screenshot
3,503,125
Impressions
Source: supplied dashboard screenshot
1,711,933
Reach
Source: supplied dashboard screenshot
14
Campaigns
Source: supplied dashboard screenshot
Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.
The objective
A clear goal. A focused approach.
Generate enquiries and bookings for a newly established business.
Strategy & execution
Ran video-led messaging activity and campaigns using existing posts.
The supplied screenshot also includes reach, profile-visit and engagement activity.
Beyond the dashboard
Reported business outcomes
These outcomes come from the case-study narrative. They are separate from the platform metrics shown above.
6
Reported bookings
Source: project narrative
PKR 3 million
Reported booking revenue
Source: project narrative
14.95×
Reported revenue / ad spend
Calculated ratio using reported revenue · 3,000,000 reported revenue ÷ 200,723.79 dashboard spend; not platform purchase ROAS.
Reporting scope & source notes
Six bookings at PKR 500,000 each are reported in the document, rather than shown as tracked booking conversions in the screenshot.
The document’s 30× ROAS claim does not match PKR 3 million revenue divided by PKR 200,723.79 spend. The corresponding reported-revenue ratio is 14.95×.
Original campaign evidence
See the source results.
Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.
Ads Manager conversations, reach, impressions and total spend.Source: Legacy_by_Sheraton_Case_Study.docxOpen full screenshot ↗
