MBM Sports.

Creative testing and purchase campaigns for a new B2C cricket brand.

Reporting scope One-month project, as described in the case study; the screenshot does not show a date filter.

Campaign snapshot

The results behind the work.

Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.

The objective

Generate website purchases for a new cricket brand.

Focused the purchase campaigns on product creatives for the new cricket brand.
The screenshot includes creative testing, audience testing and a collection-page scaling campaign.

Reporting scope & source notes

Purchase conversion value and ROAS are attributed advertising-account metrics. They do not establish paid orders, profit or net revenue.
The 63 purchases are the sum of five visible campaign rows; other campaign rows are not shown.

Original campaign evidence

Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.

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