Reporting scope Two source reports with overlapping campaign rows. The older screenshot shows Maximum: October 12, 2022–November 12, 2025; the later screenshot has no visible date filter.
Campaign snapshot
The results behind the work.
19
Meta leads in later snapshot
Source: supplied dashboard screenshot
PKR 71,173.39
Later snapshot ad spend
Source: supplied dashboard screenshot
398,532
Later snapshot impressions
Source: supplied dashboard screenshot
9
Campaigns in later snapshot
Source: supplied dashboard screenshot
Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.
The objective
A clear goal. A focused approach.
Improve enquiry quality and support commercial property sales.
The challenge: The business was not receiving qualified leads.
Strategy & execution
Corrected the messaging of the ad creatives to improve enquiry quality.
The earlier report describes local investor targeting, property visuals, walkthroughs and lead-form/WhatsApp testing.
Beyond the dashboard
Reported business outcomes
These outcomes come from the case-study narrative. They are separate from the platform metrics shown above.
1
Reported property conversion
Source: project narrative
Reporting scope & source notes
The earlier snapshot shows PKR 28,148.73 spend, 45,228 reach, 69 messaging conversations and 13 Meta leads. Those result types must not be combined into 82 qualified leads.
Campaign rows overlap between the two screenshots, so their spend and results are not added together.
The documents report one property conversion but disagree on its value: PKR 40 million versus PKR 45 million. Transaction value and the older 16× return claim are omitted from the headline metrics.
Original campaign evidence
See the source results.
Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.
Later nine-campaign snapshot: Meta leads, spend and impressions.Source: Mughal_Homes_Case_Study.docxOpen full screenshot ↗Earlier four-campaign snapshot: 69 messaging conversations plus 13 Meta leads.Maximum: October 12, 2022–November 12, 2025Source: Mughal Homes – Real Estate case study.docxOpen full screenshot ↗
