Reporting scope Screenshot filter: September 3, 2023–October 3, 2026 (Maximum). A narrower campaign period is not supplied.
Campaign snapshot
The results behind the work.
67
Form leads
Source: supplied dashboard screenshot
£9.99
Average cost per lead
Calculated from dashboard figures · £669.27 ÷ 67 form leads.
£669.27
Ad spend
Source: supplied dashboard screenshot
14
Campaigns
Source: supplied dashboard screenshot
Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.
The objective
A clear goal. A focused approach.
Generate leads for a new skincare clinic through Meta Ads.
Strategy & execution
Tested different lead-generation creative angles.
Used prospecting, facial-service creative testing and an exosome campaign.
Beyond the dashboard
Reported business outcomes
These outcomes come from the case-study narrative. They are separate from the platform metrics shown above.
£5,000
Reported project revenue
Source: project narrative
7.47×
Reported revenue / ad spend
Calculated ratio using reported revenue · £5,000 reported revenue ÷ £669.27 dashboard spend. Not platform purchase ROAS.
Reporting scope & source notes
The screenshot’s Maximum date filter is a reporting scope, not evidence that the campaign ran throughout that entire interval.
£5,000 revenue is a reported project outcome; it is not visible in the Ads Manager screenshot.
Original campaign evidence
See the source results.
Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.
Ads Manager form leads, total spend and campaign count.Maximum: September 3, 2023–October 3, 2026Source: Ora_Aesthetic_Wellness_Case_Study.docxOpen full screenshot ↗
