Resin Collection.

Creative testing and budget allocation for a resin décor business.

Reporting scope Six-month project, as described in the narrative; the screenshot does not show a date filter.

Campaign snapshot

The results behind the work.

Result types retain their dashboard labels. Messages, leads, orders created and purchases measure different actions.

The objective

Generate enquiries and orders for resin décor products.

The challenge: The business was struggling to generate sales.

Beyond the dashboard

These outcomes come from the case-study narrative. They are separate from the platform metrics shown above.

Reporting scope & source notes

Orders created, purchases and messaging conversations are different metrics. They are not interchangeable with paid orders or qualified leads.
The narrative reports 6,000+ leads and 350+ orders; the displayed metrics use the screenshot totals of 14,126 conversations, 311 orders created and 243 purchases.
The reported PKR 4 million revenue is not shown in the supplied dashboard.

Original campaign evidence

Screenshots extracted from the supplied case-study documents. Open an image to inspect its rows, totals and reporting window.

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